The social media is spreading all over the world. While social media industry is shifting traditional technological habits, all brands are changing their marketing trends. According to the latest marketing results, after 2015, influencer marketing jumped. So, this the newest and most important marketing strategy become a tool of brand’s [...]INFLOW Travel Summit
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Most digital influencers, especially those that are active in travel vertical, identify themselves with an image of a free spirit. Backpacker, adventurous hiker, traveler without a route, someone that has said “No!” to the [...]INFLOW Travel Summit
As the world keeps changing with each new innovation, the main expectation from the marketing should not be stable neither. This view navigate us through to discover the new dimensions of marketing, which is no longer educated as conventional. This innovative approach for our century call the Digital Marketing, basically products or [...]INFLOW Travel Summit
“Never underestimate the influence you have on others.” Laurie Buchanan Since the beginning of history, people need to follow somebody to make more clear decisions. This “somebody” usually has some qualities different from others, such as being creative, attractive, cunning and/or wise. Yet, after a lot of centuries, these [...]INFLOW Travel Summit
There has recently been a sprawling brand marketing trend which has quickly attracted social media. According to this new kind of marketing technique, Influencers; people who have a high number of followers on social media accounts such as YouTube, Facebook, Twitter and Instagram talk about their experience regarding a certain product or [...]INFLOW Travel Summit
Influencers have started to play an important role in marketing communications. Realizing the importance of this, brands have started to incorporate Influencers into their annual marketing plans. And, they’re not wrong in doing so as interactions with ınternet-famous people make it easier to reach greater masses then the use of personal [...]INFLOW Travel Summit